Factor Investing vs. Traditional Methods: Why Systematic Approaches Win in Indian Equities

Factor Investing vs. Traditional Methods: Why Systematic Approaches Win in Indian Equities

Factor Investing vs. Traditional Methods: Why Systematic Approaches Win in Indian Equities

Dec 12, 2025

The Visual Impact of Campaigns Introduction
The Visual Impact of Campaigns Introduction


Introduction: For decades, investors relied on two primary approaches: active management (stock picking by fund managers) and passive management (tracking an index). However, a third, increasingly popular, and often more effective approach has emerged: Factor Investing. In the evolving landscape of Indian equities, systematic factor-based strategies are proving to be a powerful middle ground, often outperforming traditional methods.

What is Factor Investing? Factor investing is a strategy where investors target specific, quantifiable characteristics or "factors" of securities that have historically been associated with higher returns or lower risk. Instead of relying on a fund manager's subjective judgment, factor investing uses a rules-based, systematic approach to select stocks.


Introduction: For decades, investors relied on two primary approaches: active management (stock picking by fund managers) and passive management (tracking an index). However, a third, increasingly popular, and often more effective approach has emerged: Factor Investing. In the evolving landscape of Indian equities, systematic factor-based strategies are proving to be a powerful middle ground, often outperforming traditional methods.

What is Factor Investing? Factor investing is a strategy where investors target specific, quantifiable characteristics or "factors" of securities that have historically been associated with higher returns or lower risk. Instead of relying on a fund manager's subjective judgment, factor investing uses a rules-based, systematic approach to select stocks.

While traditional active fund managers aim to beat the market, consistent outperformance (generating alpha) is incredibly difficult.

Common Factors (and Why They Work):

  • Value: Stocks trading below their intrinsic value. (e.g., Low Price-to-Earnings, Price-to-Book). Intuition: Buying something for less than it's worth.

  • Momentum: Stocks with strong recent performance. Intuition: Winners tend to keep winning for a period.

  • Quality: Companies with strong fundamentals (low debt, stable earnings, high profitability). Intuition: Sound companies are more resilient.

  • Low Volatility: Stocks with historically lower price fluctuations. Intuition: Less risky assets often deliver better risk-adjusted returns.

The Challenge with Traditional Active Management in India: While traditional active fund managers aim to beat the market, consistent outperformance (generating alpha) is incredibly difficult. Factors like market efficiency, high transaction costs, and inherent human biases (as discussed in earlier articles) often lead to underperformance. As noted, a significant percentage of large-cap active funds in India have underperformed their benchmarks [Source: Elever PMS analysis, Jan 2025].

Why Factor Investing Increasingly Works Better:

  1. Systematic & Unbiased: Factor strategies remove human emotions and judgment. Decisions are based on objective rules derived from historical data.

  2. Evidence-Based: Decades of academic research have validated the existence and persistence of these factors across various markets, including India.

  3. Cost-Effective: While more active than pure passive index funds, factor-based strategies often have lower expense ratios than traditionally managed active funds.

  4. Transparency: The rules governing factor selection are transparent, unlike the often opaque "black box" of active fund manager decisions.

  5. Risk Management: Factors like "Low Volatility" directly integrate risk management into the strategy, aiming for smoother returns.

  6. Diversification: Multi-factor strategies combine several factors, diversifying risk and potentially improving overall portfolio robustness, as different factors can outperform in different market cycles [Source: NJ Mutual Fund on factor performance].

Common Factors (and Why They Work):

  • Value: Stocks trading below their intrinsic value. (e.g., Low Price-to-Earnings, Price-to-Book). Intuition: Buying something for less than it's worth.

  • Momentum: Stocks with strong recent performance. Intuition: Winners tend to keep winning for a period.

  • Quality: Companies with strong fundamentals (low debt, stable earnings, high profitability). Intuition: Sound companies are more resilient.

  • Low Volatility: Stocks with historically lower price fluctuations. Intuition: Less risky assets often deliver better risk-adjusted returns.

The Challenge with Traditional Active Management in India: While traditional active fund managers aim to beat the market, consistent outperformance (generating alpha) is incredibly difficult. Factors like market efficiency, high transaction costs, and inherent human biases (as discussed in earlier articles) often lead to underperformance. As noted, a significant percentage of large-cap active funds in India have underperformed their benchmarks [Source: Elever PMS analysis, Jan 2025].

Why Factor Investing Increasingly Works Better:

  1. Systematic & Unbiased: Factor strategies remove human emotions and judgment. Decisions are based on objective rules derived from historical data.

  2. Evidence-Based: Decades of academic research have validated the existence and persistence of these factors across various markets, including India.

  3. Cost-Effective: While more active than pure passive index funds, factor-based strategies often have lower expense ratios than traditionally managed active funds.

  4. Transparency: The rules governing factor selection are transparent, unlike the often opaque "black box" of active fund manager decisions.

  5. Risk Management: Factors like "Low Volatility" directly integrate risk management into the strategy, aiming for smoother returns.

  6. Diversification: Multi-factor strategies combine several factors, diversifying risk and potentially improving overall portfolio robustness, as different factors can outperform in different market cycles [Source: NJ Mutual Fund on factor performance].

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Factor Investing vs. The Others:

Feature

Traditional Active

Passive Index

Factor Investing

Alpha Potential

High (but rare)

None

Medium to High (systematic)

Bias

High (human)

None

None (rules-based)

Cost

High

Low

Medium

Transparency

Low

High

High

Discipline

Variable

High

High

Actionable Insight: For Indian investors seeking a sophisticated yet systematic approach to potentially outperform traditional market benchmarks, Factor Investing offers a compelling alternative. Consider a PMS that leverages proven factors in a data-driven manner to build a resilient and growth-oriented portfolio.

Factor Investing vs. The Others:

Feature

Traditional Active

Passive Index

Factor Investing

Alpha Potential

High (but rare)

None

Medium to High (systematic)

Bias

High (human)

None

None (rules-based)

Cost

High

Low

Medium

Transparency

Low

High

High

Discipline

Variable

High

High

Actionable Insight: For Indian investors seeking a sophisticated yet systematic approach to potentially outperform traditional market benchmarks, Factor Investing offers a compelling alternative. Consider a PMS that leverages proven factors in a data-driven manner to build a resilient and growth-oriented portfolio.

Know more by booking a discovery call with our team

Know more by booking a discovery call with our team

Know more by booking a discovery call with our team

Elever

SEBI Registered Portfolio Manager
Reg No: INP000008905
(Validity: August 28, 2024 - Perpetual) CIN: U67190KA2020PTC138590

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Principal Officer

Name: Karan
Contact No: +91-9606867120
Email: principalofficer.pms@elever.app

Corporate Office

Address: Smartworks, Vaishnavi Tech Park, 5th Floor, South Wing, Bellandur Gate, Ambalipura, Bengaluru - 560103, Karnataka
Tel: +91-9606020796
Email: support@elever.app

SEBI - Southern Regional Office (SRO)

Address: 7th Floor, 756-L, Anna Salai, Chennai - 600002, Tamil Nadu
Tel. Board: +91-44- 28880222 / 28526686
Email : sebisro@sebi.gov.in

©EleverPMS | All Rights Reserved

| Investment in the securities market are subject to market risks. Read all the related documents carefully before investing.

Elever

SEBI Registered Portfolio Manager
Reg No: INP000008905
(Validity: August 28, 2024 - Perpetual) CIN: U67190KA2020PTC138590

Join our newsletter

Principal Officer

Name: Karan
Contact No: +91-9606867120
Email: principalofficer.pms@elever.app

Corporate Office

Address: Smartworks, Vaishnavi Tech Park, 5th Floor, South Wing, Bellandur Gate, Ambalipura, Bengaluru - 560103, Karnataka
Tel: +91-9606020796
Email: support@elever.app

SEBI - Southern Regional Office (SRO)

Address: 7th Floor, 756-L, Anna Salai, Chennai - 600002, Tamil Nadu
Tel. Board: +91-44- 28880222 / 28526686
Email : sebisro@sebi.gov.in

©EleverPMS | All Rights Reserved

| Investment in the securities market are subject to market risks. Read all the related documents carefully before investing.