Factor Investing vs. Traditional Methods: Why Systematic Approaches Win in Indian Equities
Factor Investing vs. Traditional Methods: Why Systematic Approaches Win in Indian Equities
Factor Investing vs. Traditional Methods: Why Systematic Approaches Win in Indian Equities
Dec 12, 2025


Introduction: For decades, investors relied on two primary approaches: active management (stock picking by fund managers) and passive management (tracking an index). However, a third, increasingly popular, and often more effective approach has emerged: Factor Investing. In the evolving landscape of Indian equities, systematic factor-based strategies are proving to be a powerful middle ground, often outperforming traditional methods.
What is Factor Investing? Factor investing is a strategy where investors target specific, quantifiable characteristics or "factors" of securities that have historically been associated with higher returns or lower risk. Instead of relying on a fund manager's subjective judgment, factor investing uses a rules-based, systematic approach to select stocks.
Introduction: For decades, investors relied on two primary approaches: active management (stock picking by fund managers) and passive management (tracking an index). However, a third, increasingly popular, and often more effective approach has emerged: Factor Investing. In the evolving landscape of Indian equities, systematic factor-based strategies are proving to be a powerful middle ground, often outperforming traditional methods.
What is Factor Investing? Factor investing is a strategy where investors target specific, quantifiable characteristics or "factors" of securities that have historically been associated with higher returns or lower risk. Instead of relying on a fund manager's subjective judgment, factor investing uses a rules-based, systematic approach to select stocks.
While traditional active fund managers aim to beat the market, consistent outperformance (generating alpha) is incredibly difficult.
Common Factors (and Why They Work):
Value: Stocks trading below their intrinsic value. (e.g., Low Price-to-Earnings, Price-to-Book). Intuition: Buying something for less than it's worth.
Momentum: Stocks with strong recent performance. Intuition: Winners tend to keep winning for a period.
Quality: Companies with strong fundamentals (low debt, stable earnings, high profitability). Intuition: Sound companies are more resilient.
Low Volatility: Stocks with historically lower price fluctuations. Intuition: Less risky assets often deliver better risk-adjusted returns.
The Challenge with Traditional Active Management in India: While traditional active fund managers aim to beat the market, consistent outperformance (generating alpha) is incredibly difficult. Factors like market efficiency, high transaction costs, and inherent human biases (as discussed in earlier articles) often lead to underperformance. As noted, a significant percentage of large-cap active funds in India have underperformed their benchmarks [Source: Elever PMS analysis, Jan 2025].
Why Factor Investing Increasingly Works Better:
Systematic & Unbiased: Factor strategies remove human emotions and judgment. Decisions are based on objective rules derived from historical data.
Evidence-Based: Decades of academic research have validated the existence and persistence of these factors across various markets, including India.
Cost-Effective: While more active than pure passive index funds, factor-based strategies often have lower expense ratios than traditionally managed active funds.
Transparency: The rules governing factor selection are transparent, unlike the often opaque "black box" of active fund manager decisions.
Risk Management: Factors like "Low Volatility" directly integrate risk management into the strategy, aiming for smoother returns.
Diversification: Multi-factor strategies combine several factors, diversifying risk and potentially improving overall portfolio robustness, as different factors can outperform in different market cycles [Source: NJ Mutual Fund on factor performance].
Common Factors (and Why They Work):
Value: Stocks trading below their intrinsic value. (e.g., Low Price-to-Earnings, Price-to-Book). Intuition: Buying something for less than it's worth.
Momentum: Stocks with strong recent performance. Intuition: Winners tend to keep winning for a period.
Quality: Companies with strong fundamentals (low debt, stable earnings, high profitability). Intuition: Sound companies are more resilient.
Low Volatility: Stocks with historically lower price fluctuations. Intuition: Less risky assets often deliver better risk-adjusted returns.
The Challenge with Traditional Active Management in India: While traditional active fund managers aim to beat the market, consistent outperformance (generating alpha) is incredibly difficult. Factors like market efficiency, high transaction costs, and inherent human biases (as discussed in earlier articles) often lead to underperformance. As noted, a significant percentage of large-cap active funds in India have underperformed their benchmarks [Source: Elever PMS analysis, Jan 2025].
Why Factor Investing Increasingly Works Better:
Systematic & Unbiased: Factor strategies remove human emotions and judgment. Decisions are based on objective rules derived from historical data.
Evidence-Based: Decades of academic research have validated the existence and persistence of these factors across various markets, including India.
Cost-Effective: While more active than pure passive index funds, factor-based strategies often have lower expense ratios than traditionally managed active funds.
Transparency: The rules governing factor selection are transparent, unlike the often opaque "black box" of active fund manager decisions.
Risk Management: Factors like "Low Volatility" directly integrate risk management into the strategy, aiming for smoother returns.
Diversification: Multi-factor strategies combine several factors, diversifying risk and potentially improving overall portfolio robustness, as different factors can outperform in different market cycles [Source: NJ Mutual Fund on factor performance].
For latest in market updates, check out our newsletter - AMPLIFY.
Factor Investing vs. The Others:
Feature | Traditional Active | Passive Index | Factor Investing |
Alpha Potential | High (but rare) | None | Medium to High (systematic) |
Bias | High (human) | None | None (rules-based) |
Cost | High | Low | Medium |
Transparency | Low | High | High |
Discipline | Variable | High | High |
Actionable Insight: For Indian investors seeking a sophisticated yet systematic approach to potentially outperform traditional market benchmarks, Factor Investing offers a compelling alternative. Consider a PMS that leverages proven factors in a data-driven manner to build a resilient and growth-oriented portfolio.
Factor Investing vs. The Others:
Feature | Traditional Active | Passive Index | Factor Investing |
Alpha Potential | High (but rare) | None | Medium to High (systematic) |
Bias | High (human) | None | None (rules-based) |
Cost | High | Low | Medium |
Transparency | Low | High | High |
Discipline | Variable | High | High |
Actionable Insight: For Indian investors seeking a sophisticated yet systematic approach to potentially outperform traditional market benchmarks, Factor Investing offers a compelling alternative. Consider a PMS that leverages proven factors in a data-driven manner to build a resilient and growth-oriented portfolio.