Personalisation only works when the strategy adapts to you, not the other way around
When investors choose a PMS, they expect something fundamentally different from a mutual fund — deeper personalisation, sharper risk management, and portfolio construction that reflects their lives, not a fund manager’s template.
But the reality?
Most PMS products in the market today work almost identically to MFs.
One flagship scheme. One style. One allocation pattern. Everyone gets slotted into it — just at a higher cost. It’s the mutual fund model, simply dressed in PMS pricing.
Here's a quick explainer:
Elever was built because this didn’t make sense.
We Start Where Every PMS Should — With You
Before we talk schemes or performance, we first understand you.
1. We Define Your Real Risk–Return Profile
We build your profile using:
Your existing portfolio (equity, debt, real estate, gold, private investments)
Your incoming and outgoing cash flows
Your financial obligations across the next 3–10 years
Your tolerance for drawdowns
Your personality as an investor — how do you behave when markets fall?
This creates a true, data-backed risk map — not a generic questionnaire score.
2. We Allocate Capital Across Schemes — Not Into One Bucket
This is the biggest structural flaw in the PMS industry:
Most providers place everyone into one flagship strategy.
That’s not personalisation.
That’s distribution.
At Elever, your capital is dynamically allocated across multiple factor-based strategies depending on your unique goals.
These include:
High-quality, low-volatility strategies
Momentum + trend systems
Value + earnings dynamics
Multi-asset and tactical models (equity–debt–gold–global)
Income-generating frameworks
3. We Manage Your Portfolio as Per Your Needs — Without Bias
This is where most PMS offerings fall short.
Even when markets change, allocations rarely do.
Our portfolios adjust through:
Tactical rotation to reduce drawdowns
Factor rebalancing as market leadership shifts
Multi-asset hedging in volatile phases
Exposure cuts when valuation risk is high
Income overlays for investors needing predictable monthly flows
It’s systematic.
It’s bias-free.
It works in bull, bear, and sideways markets.
This is the biggest structural flaw in the PMS industry:
Placing everyone into one flagship strategy.
Why This Matters Now More Than Ever
2025 proved that single-style portfolios can’t survive unpredictable years.
Equity: –3%
Gold: +47%
Debt: flat
If your PMS behaved like a mutual fund — fully equity-heavy, locked into one strategy — there was nowhere to hide.
A personalised, multi-scheme PMS isn’t a luxury.
It’s the only rational way forward.
